Race as a basis for market segmentation :
an exploratory analysis /
by Andrew Allen Brogowicz.

Description

Main Author

Brogowicz, Andrew A.

Language(s)

English

Published

1977.

Subjects

Marketing research.
African American consumers > African American consumers / Michigan.
Consumers > Consumers / Michigan.
Alcoholic beverages.
Market segmentation.

Physical Description

4 unnumbered pages, ix, 220 [i.e.227] leaves ; 29 cm

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