Selecting advertising media :
a guide for small business /
by Harvey R. Cook.

APA Citation

Cook, H. R. (1977). Selecting advertising media: a guide for small business. 2d ed. Washington: U.S. Small Business Administration : for sale by the supt. of Docs., U.S. Govt. Print. Off..

MLA Citation

Cook, Harvey R. Selecting Advertising Media: a Guide for Small Business. 2d ed. Washington: U.S. Small Business Administration : for sale by the supt. of Docs., U.S. Govt. Print. Off., 1977.

Warning: These citations may not always be complete (especially for serials).