Converting customer value :
from retention to profit /
J.A. Murphy [and others].

Description

Tools

Cite this Export citation file
Main Author
Murphy, John A., 1948-
Language(s)
English
Published
©2006
Chichester, England ; Wiley, [2006]
Subjects
Relationship marketing.
Business planning.
Customer relations > Management.
Physical Description
xxviii, 388 pages : illustrations ; 24 cm
ISBN
0470016345 (hbk. : alk. paper)
Locate a Print Version
Find in a library

Viewability

Item Link Original Source
Limited (search only)   Pennsylvania State University