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‡a(OCoLC)34146830
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‡aAdvances in relationship marketing /
‡cedited by Adrian Payne.
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‡aLondon :
‡bKogan Page,
‡c1995.
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‡a286 p. :
‡bill. ;
‡c23 cm.
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‡aThe Cranfield management series.
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‡aIncludes bibliographical references and index.
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‡aMode of access: Internet.
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‡aAdvertisers
‡xAttitudes.
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‡aMarketing
‡xManagement.
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‡aCustomer relations.
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‡aPayne, Adrian.
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