Advances in relationship marketing

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090 ‡aHF5415.5 ‡b.A35 1995
092 ‡a658.8
035 ‡a(OCoLC)34146830
245 0 0 ‡aAdvances in relationship marketing / ‡cedited by Adrian Payne.
260 ‡aLondon : ‡bKogan Page, ‡c1995.
300 ‡a286 p. : ‡bill. ; ‡c23 cm.
490 0 ‡aThe Cranfield management series.
504 ‡aIncludes bibliographical references and index.
538 ‡aMode of access: Internet.
650 0 ‡aAdvertisers ‡xAttitudes.
650 0 ‡aMarketing ‡xManagement.
650 0 ‡aCustomer relations.
700 1 ‡aPayne, Adrian.
CID ‡a102332041
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