A study of how thoroughly women say they read magazine advertising.
Made in consultation with the Advertising Research Foundation; sponsored by the Ladies home journal.

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Corporate Author
W.R. Simmons and Associates Research.
Related Names
Advertising Research Foundation.
Language(s)
English
Published
[New York], 1962.
Subjects
Advertising, Magazine > United States.
Physical Description
1v. (various pagings) 28cm.
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Full view   University of Illinois at Urbana-Champaign