Macro-marketing :
distributive processes from a societal perspective, an elaboration of issues : the proceedings of the Macro-marketing Seminar, University of Colorado, Boulder, Colorado, August 14-17, 1977 /
edited by Phillip D. White and Charles C. Slater.

Description

Meeting Name

Macro-marketing Seminar University of Colorado) (1977 :

Related Names

White, Phillip D.
Slater, Charles C.
University of Colorado. Graduate School of Business Administration.

Language(s)

English

Published

Boulder : Business Research Division, Graduate School of Business Administration, University of Colorado, c1978.

Subjects

Marketing > Marketing / Social aspects > Marketing / Social aspects / Congresses.
Marketing > Marketing / Congresses.

Physical Description

vii, 477 p. : ill. ; 28 cm.

ISBN

0894780425

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