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Cases in marketing management
[by] Ronald R. Gist.

APA Citation

Gist, R. R. (1972). Cases in marketing management. New York: Holt, Rinehart, and Winston.

MLA Citation

Gist, Ronald R. Cases In Marketing Management. New York: Holt, Rinehart, and Winston, 1972.

Warning: These citations may not always be complete (especially for serials).