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720419s1972 nyua b 00010 eng |
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‡a658.8/092/6
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‡aGist, Ronald R.
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245 |
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‡aCases in marketing management
‡c[by] Ronald R. Gist.
|
260 |
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‡aNew York,
‡bHolt, Rinehart, and Winston
‡c[1972]
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300 |
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‡axviii, 148 p.
‡billus.
‡c21 cm.
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‡aHolt, Rinehart and Winston marketing series
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504 |
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‡aIncludes bibliographical references.
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538 |
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‡aMode of access: Internet.
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‡aMarketing
‡xManagement.
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