The lifebelt : the definitive guide to managing customer retention

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100 1 ⊔ ‡aMurphy, John A.
245 1 4 ‡aThe lifebelt : ‡bthe definitive guide to managing customer retention / ‡cJohn A. Murphy.
246 3 0 ‡aDefinitive guide to managing customer retention
260 ⊔ ⊔ ‡aChichester ; ‡aNew York : ‡bWiley, ‡cc1996.
300 ⊔ ⊔ ‡axii, 292 p. : ‡bill. ; ‡c24 cm.
538 ⊔ ⊔ ‡aMode of access: Internet.
596 ⊔ ⊔ ‡a3
650 ⊔ 0 ‡aCustomer relations.
650 ⊔ 0 ‡aCustomer loyalty.
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