Le? livres des PUF quest?onnent le mond? :
10 ans de communication publicitaire.

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Related Names: Floch, Jean-Marie, 1947-
Presses universitaires de France.
Language(s): French
Published: Paris : Presses Universitaires de France, c1989.
Edition: 1re éd.
Subjects: Presses universitaires de France.
Symbolism in art.
Advertising > Advertising / France.
Publicity > Publicity / France.
Publishers and publishing > Publishers and publishing / France > Publishers and publishing / France / Paris.
Note: "Avec une étude sémiotique de Jean-Marie Floch, directeur d'Ipsos Sémiotique."
Physical Description: 52, [166] p. : ill. ; 22 cm.
ISBN: 2130427383
Locate a Print Version: Find in a library

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