La publicidad : textos y conceptos

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100 1 ‡aFerrer Rodríguez, Eulalio.
245 1 3 ‡aLa publicidad : ‡btextos y conceptos / ‡cEulalio Ferrer Rodríguez ; prólogos de Salvador Novo ... [et al.]
250 ‡a1a ed.
260 ‡aMéxico : ‡bEditorial Trillas, ‡c1980.
300 ‡a290 p. ; ‡c24 cm.
504 ‡aBibliography: p. 270-286.
538 ‡aMode of access: Internet.
650 0 ‡aPublicity.
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