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‡aFerrer Rodríguez, Eulalio.
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‡aLa publicidad :
‡btextos y conceptos /
‡cEulalio Ferrer Rodríguez ; prólogos de Salvador Novo ... [et al.]
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‡a1a ed.
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‡aMéxico :
‡bEditorial Trillas,
‡c1980.
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‡a290 p. ;
‡c24 cm.
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‡aBibliography: p. 270-286.
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‡aMode of access: Internet.
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