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Product-market strategies and new business growth /
by Richard Cardozo [and others].

Description

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Main Author: Cardozo, Richard N.
Language(s): English
Published: [Minneapolis] : [Strategic Management Research Center, University of Minnesota], [1993]
Subjects: Product management > Product management / Minnesota > Product management / Minnesota / Case studies.
Marketing > Marketing / Minnesota > Marketing / Minnesota / Management > Marketing / Minnesota / Management / Case studies.
New business enterprises > New business enterprises / Minnesota > New business enterprises / Minnesota / Case studies.
Note: "We analyzed product-market strategies and business growth for more than 100 firms with a median age of 10 years, drawn from a probability sample of new Minnesota businesses. The probability sample constitutes a longitudinal panel of new firms for which records are available from inception through 1988-89."--Abstract.
"April, 1993"
Physical Description: 16 pages ; 28 cm.
Locate a Print Version: Find in a library

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