The theory and practice of advertising
[microform];
a simple exposition of the principles of psychology in their relation to successful advertising,
by Walter Dill Scott.

Description

Main Author

Scott, Walter Dill, 1869-1955.

Language(s)

English

Published

Boston, Small, 1912 [c1903]

Subjects

Advertising.

Note

"Nearly all of the chapters ... were first published serially in Mahin's magazine, under the title of 'The psychology of advertising'".

Physical Description

xii, 240 p. illus. 21 cm.

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