Statistical learning theory and consumer learning :
an experimental investigation /
Jagdish N. Sheth, M. Venkatesan, Eugene Kaczka.

Description

Main Author

Sheth, Jagdish N.

Related Names

Kaczka, Eugene E., 1939-
Venkatesan, M., 1936-
University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.

Language(s)

English

Published

[Urbana, Ill.] College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, Mar. 21, 1972.

Subjects

Marketing.
Consumers.

Physical Description

30 p. : ill. ; 28 cm.

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