The prediction of consumer buying intentions :
a comparative study of the predictive efficacy of two attitudinal models /
Rabi S. Bhagat, P.S. Raju, Jagdish N. Sheth.

Description

Main Author

Bhagat, Rabi Sanker, 1950-

Related Names

Sheth, Jagdish N, joint author.
Raju, P. S., joint author.
University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.

Language(s)

English

Published

[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, February 1975.

Subjects

Prediction theory.
Consumers.
Consumers > Consumers / Attitudes.

Physical Description

37 p. : 28 cm.

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