Motivation-need theories and consumer behavior /
W. Fred van Raaij and Kassaye Wandwossen.

Description

Main Author

Raaij, W. Fred van.

Related Names

Wandwossen, Kassaye, joint author.
University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.

Language(s)

English

Published

[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, Sept. 5, 1977.

Subjects

Consumers.
Motivation (Psychology)

Physical Description

[ii], 22 leaves ; 28 cm.

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