More sales through advertising;
putting advertising on a profitable basis--fixing appropriations and planning campaigns--linking advertising with selling--getting better dealer cooperation.

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Related Names
A.W. Shaw Company
Language(s)
English
Published
Chicago, A. W. Shaw company [c1919]
Subjects
Selling.
Advertising.
Physical Description
2 p.l., vii-xii p.,1 l., 196 p. front., illus. (incl. forms) plates, diagrs. 22 cm.
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