Perspectives in marketing /
edited by J. Barry Mason and Hazel F. Ezell.

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Related Names: Mason, Joseph Barry.
Ezell, Hazel F.
Mason, Joseph Barry.
Language(s): English
Published: Plano, Tex. : Business Publications, 1987.
Subjects: Marketing.
Note: "Designed to accompany Marketing."
Physical Description: xxiv, 403 p. : ill. ; 24 cm.
ISBN: 0256032963 (pbk.)
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