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871030s1986 xx 000 0 eng d |
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‡asdr-pst.a264980
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‡aAdvertising Research Foundation.
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‡aPhony or misleading polls /
‡cResearch Quality Council, the Advertising Research Foundation.
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260 |
⊔ |
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‡a[New York, N.Y.] :
‡bThe Foundation,
‡c1986.
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300 |
⊔ |
⊔ |
‡av, 13 p. ;
‡c26 cm.
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490 |
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‡aARF position paper
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500 |
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‡a"September 1986".
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538 |
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‡aMode of access: Internet.
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‡aDeceptive advertising.
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‡aResearch
‡xMoral and ethical aspects.
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‡aMarket surveys
‡xEvaluation.
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‡aMarketing research
‡xEvaluation.
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‡aResearch Quality Council (Advertising Research Foundation)
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