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Marketing research /
David A. Aaker, George S. Day.

APA Citation

Aaker, D. A., Day, G. S. (1983). Marketing research. 2nd ed. New York: Wiley.

MLA Citation

Aaker, David A, and George S Day. Marketing Research. 2nd ed. New York: Wiley, 1983.

Warning: These citations may not always be complete (especially for serials).