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‡aAaker, David A.
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‡aMarketing research /
‡cDavid A. Aaker, George S. Day.
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‡a2nd ed.
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260 |
⊔ |
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‡aNew York :
‡bWiley,
‡cc1983.
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‡axvii, 731 p. :
‡bill. ;
‡c24 cm.
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‡aWiley series in marketing,
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‡aIncludes bibliographical references and index.
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‡aMode of access: Internet.
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‡aMarketing research.
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‡aDay, George S.
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