Marketing management

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100 1 ⊔ ‡aWiner, Russell S.
245 1 0 ‡aMarketing management / ‡cRussell S. Winer.
250 ⊔ ⊔ ‡a2nd ed.
260 ⊔ ⊔ ‡aUpper Saddle River, N.J. : ‡bPearson/Prentice Hall, ‡cc2004.
300 ⊔ ⊔ ‡axxv, 481 p. : ‡bill. (some col.) ; ‡c29 cm.
504 ⊔ ⊔ ‡aIncludes bibliographical references (p. 435-451) and index.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aMarketing ‡xManagement.
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