Market-based management : strategies for growing customer value and profitability

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100 1 ⊔ ‡aBest, Roger J.
245 1 0 ‡aMarket-based management : ‡bstrategies for growing customer value and profitability / ‡cRoger J. Best.
250 ⊔ ⊔ ‡a3rd ed.
260 ⊔ ⊔ ‡aUpper Saddle River, N.J. : ‡bPrentice Hall, ‡cc2004.
300 ⊔ ⊔ ‡axxv, 401 p. : ‡bill. ; ‡c24 cm.
504 ⊔ ⊔ ‡aIncludes bibliographical references and index.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aMarketing ‡xManagement.
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