Marketing management information systems /
William R. King.

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Main Author: King, William Richard, 1938-
Language(s): English
Published: New York : Petrocelli/Charter, 1977.
Subjects: Information storage and retrieval systems > Information storage and retrieval systems / Marketing > Information storage and retrieval systems / Marketing / Management.
Physical Description: x, 213 p. : ill. ; 24 cm.
ISBN: 0884054446
0884053946. (pbk.)
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Limited (search only)	Pennsylvania State University

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