Introduction to electronic commerce

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100 1 ⊔ ‡aTurban, Efraim.
240 1 0 ‡aIntroduction to e-commerce
245 1 0 ‡aIntroduction to electronic commerce / ‡cEfraim Turban, David King, Judy Lang ; with contributions by Linda Lai ... [et al.].
250 ⊔ ⊔ ‡a2nd ed.
260 ⊔ ⊔ ‡aUpper Saddle River, NJ : ‡bPrentice Hall, ‡cc2009.
300 ⊔ ⊔ ‡axliii, 578 p. : ‡bcol. ill. ; ‡c26 cm.
500 ⊔ ⊔ ‡aPrev. ed. published under title: Introduction to e-commerce.
504 ⊔ ⊔ ‡aIncludes bibliographical references (p. 521-544) and index.
505 0 ⊔ ‡aOverview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aElectronic commerce.
700 1 ⊔ ‡aLang, Judy, ‡d1950-
700 1 ⊔ ‡aKing, David R.
CID ⊔ ⊔ ‡a012279546
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