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Marketing research :
measurement and method : a text with cases /
Donald S. Tull and Del I. Hawkins.

APA Citation

Tull, D. S., Hawkins, D. I. (1984). Marketing research: measurement and method : a text with cases. 3rd ed. New York: Macmillan .

MLA Citation

Tull, Donald S, and Del I Hawkins. Marketing Research: Measurement And Method : a Text With Cases. 3rd ed. New York: Macmillan , 1984.

Warning: These citations may not always be complete (especially for serials).