<?xml version="1.0" encoding="UTF-8"?><collection xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/MARC21/slim" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"><record><leader>00843ctm a2200241Ia 4500</leader><controlfield tag="001">012142780</controlfield><controlfield tag="003">MiAaHDL</controlfield><controlfield tag="005">20121129000000.0</controlfield><controlfield tag="006">m        d        </controlfield><controlfield tag="007">cr bn ---auaua</controlfield><controlfield tag="008">910522s1990    xx a     bm   000 0 eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">sdr-ufdc024544367</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)23819398</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">FUG</subfield><subfield code="c">FUG</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">FUG</subfield></datafield><datafield tag="090" ind1=" " ind2=" "><subfield code="a">LD1780 1990</subfield><subfield code="b">.W947</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wright, Alice Ann,</subfield><subfield code="d">1958-</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising vs. direct experience as modes of communicating information about products /</subfield><subfield code="c">by Alice Ann Wright.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="c">1990.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">vii, 382 leaves :</subfield><subfield code="b">ill. ;</subfield><subfield code="c">29 cm.</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Vita.</subfield><subfield code="5">FU</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Typescript.</subfield><subfield code="5">FU</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="a">Thesis (Ph. D.)--University of Florida, 1990.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (leaves 370-380).</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: Internet.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Advertising</subfield><subfield code="x">Research.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumers</subfield><subfield code="x">Research.</subfield></datafield><datafield tag="CID" ind1=" " ind2=" "><subfield code="a">012142780</subfield></datafield><datafield tag="DAT" ind1="0" ind2=" "><subfield code="a">20100922121239.0</subfield><subfield code="b">20121129000000.0</subfield></datafield><datafield tag="DAT" ind1="1" ind2=" "><subfield code="a">20171120114250.0</subfield><subfield code="b">2017-11-20T19:51:17Z</subfield></datafield><datafield tag="DAT" ind1="2" ind2=" "><subfield code="a">2012-12-12T08:30:27Z</subfield></datafield><datafield tag="CAT" ind1=" " ind2=" "><subfield code="a">SDR-UFDC</subfield><subfield code="d">EX LIBRIS - ALEPH</subfield><subfield code="l">prepare.pl-004-007</subfield></datafield><datafield tag="FMT" ind1=" " ind2=" "><subfield code="a">BK</subfield></datafield><datafield tag="HOL" ind1=" " ind2=" "><subfield code="0">sdr-ufdc024544367</subfield><subfield code="a">ufl1</subfield><subfield code="b">SDR</subfield><subfield code="c">IUFL</subfield><subfield code="p">ufl1.ark:/13960/t58d0kt9x</subfield><subfield code="s">FU</subfield><subfield code="1">024544367</subfield><subfield code="8">ia.advertisingvsdir00wrig</subfield></datafield><datafield tag="974" ind1=" " ind2=" "><subfield code="8">ia.advertisingvsdir00wrig</subfield><subfield code="b">FU</subfield><subfield code="c">IUFL</subfield><subfield code="d">20171120</subfield><subfield code="s">ia</subfield><subfield code="u">ufl1.ark:/13960/t58d0kt9x</subfield><subfield code="y">1990</subfield><subfield code="r">ic</subfield><subfield code="q">bib</subfield><subfield code="t">non-US bib date1 &gt;= 1931</subfield></datafield></record></collection>