Market segmentation :
an instructional module /
prepared by the Transportation Education Project, Technology Education Program, West Virginia University.
Description
- Language(s)
-
English
- Published
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Washington, DC : Office of Service and Management Demonstrations, Urban Mass Transportation Administration, [1985]
- Summary
-
Provides a broad, concept-based introduction to market segmentation for use in both undergraduate and graduate transportation-related courses.
- Note
-
"December 1985."
Lead author: Peter H. Wright.
Cover title: Market segmentation : instructional module.
- Physical Description
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xv, 94, [8] p. :
ill. ;
28 cm.
Viewability
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Northwestern University
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