Automotive marketing methods and practice :
final report /
Patricia L. Braden, Seymour Marshak, Robert P. Whorf.
|Related Names:||Whorf, Robert P. , Marshak, Seymour. , Braden, Patricia L.|
Cambridge, Mass. : U.S. Transportation Systems Center, 1979.
Automobile industry /
Automobile industry > Automobile industry / Management.
Motor vehicles > Motor vehicles / Marketing.
Distributed by NTIS.
Prepared for U.S. National Highway Traffic Safety Administration Office of Research and Development under contract with U.S. Transportation Systems Center ; DOT-TSC 1322.
Consultant's report for Gilbert R. Green & Company, Inc.
1 v. (various pagings) :
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