Catalog Record: Automotive marketing methods and practice : final report | HathiTrust Digital Library

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Automotive marketing methods and practice :
final report /
Patricia L. Braden, Seymour Marshak, Robert P. Whorf.


Related Names: Whorf, Robert P. , Marshak, Seymour. , Braden, Patricia L.
Language(s): English
Published: Cambridge, Mass. : U.S. Transportation Systems Center, 1979.
Subjects: Automobile industry > Automobile industry / Competition.
Automobile industry > Automobile industry / Management.
Motor vehicles > Motor vehicles / Marketing.
Note: Distributed by NTIS.
Prepared for U.S. National Highway Traffic Safety Administration Office of Research and Development under contract with U.S. Transportation Systems Center ; DOT-TSC 1322.
Consultant's report for Gilbert R. Green & Company, Inc.
Cover title.
Physical Description: 1 v. (various pagings) : ill. ; 27 cm.
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