Problems in advertising

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082 ⊔ ⊔ ‡a659.1
090 ⊔ ⊔ ‡aHF5823 ‡b.B72
100 1 ⊔ ‡aBorden, Neil H. ‡q(Neil Hopper), ‡d1895-1980
245 0 0 ‡aProblems in advertising, ‡cby Neil H. Borden.
250 ⊔ ⊔ ‡a2d ed.
260 ⊔ ⊔ ‡aNew York, ‡aLondon, ‡bMcGraw-Hill book company, inc., ‡c1932.
300 ⊔ ⊔ ‡axvii, 840 p. incl. illus., tables, diagrs. ‡c24 cm.
504 ⊔ ⊔ ‡a"Selected list of references": p. 815-826.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aAdvertising.
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