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‡aSmall business management :
‡ban entrepreneurial emphasis.
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‡a13th ed. /
‡bJustin G. Longenecker ... [et al.]
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‡aMason, OH :
‡bThomson/South-Western,
‡cc2006.
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‡axx, 636 p. ; :
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‡aVarious multi-media instructional materials are available to supplement the text.
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‡aAccompanying CD has title: "Tools for preparing a simplified business plan."
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‡aRev. ed. of: Small business management / Justin G. Longenecker, Carlos W. Moore, J. William Petty. 12th ed. c2003.
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‡aINCLUDES CD-ROM, FILED IN DISK STORAGE AT CIRCULATION DESK.
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‡aIncludes bibliographical references (p. 601-610) and index.
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‡a[v. 1.] Text -- [v. 2.] CD-ROM.
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‡aThe entrepreneurial life -- Entrepreneurial integrity: a gateway to small business opportunity -- Getting started -- Franchises and buyouts -- The family business -- The business plan: visualizing the dream -- The marketing plan -- The human resource plan: managers, owners, allies, and directors -- The location plan -- The financial plan, part 1: projecting financial requirements -- The financial plan, part 2: finding sources of funds -- The harvest plan -- Customer relationships: the key ingredient -- Product and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global marketing -- Professional management in the entrepreneurial firm -- Managing human resources -- Managing operations -- Managing risk -- Managing assets -- Evaluating financial performance.
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‡aMode of access: Internet.
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‡aSmall business
‡xManagement.
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‡aLongenecker, Justin G.
‡q(Justin Gooderl),
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‡tSmall business management.
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‡aLongenecker, Justin G.
‡q(Justin Gooderl),
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