Small business management : an entrepreneurial emphasis

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245 0 0 ‡aSmall business management : ‡ban entrepreneurial emphasis.
250 ⊔ ⊔ ‡a13th ed. / ‡bJustin G. Longenecker ... [et al.]
260 ⊔ ⊔ ‡aMason, OH : ‡bThomson/South-Western, ‡cc2006.
300 ⊔ ⊔ ‡axx, 636 p. ; : ‡bcol. ill., col. map ; ‡c29 cm. + ‡e1 CD-ROM (4 3/4 in.)
500 ⊔ ⊔ ‡aVarious multi-media instructional materials are available to supplement the text.
500 ⊔ ⊔ ‡aAccompanying CD has title: "Tools for preparing a simplified business plan."
500 ⊔ ⊔ ‡aRev. ed. of: Small business management / Justin G. Longenecker, Carlos W. Moore, J. William Petty. 12th ed. c2003.
500 ⊔ ⊔ ‡aINCLUDES CD-ROM, FILED IN DISK STORAGE AT CIRCULATION DESK.
504 ⊔ ⊔ ‡aIncludes bibliographical references (p. 601-610) and index.
505 0 ⊔ ‡a[v. 1.] Text -- [v. 2.] CD-ROM.
505 0 ⊔ ‡aThe entrepreneurial life -- Entrepreneurial integrity: a gateway to small business opportunity -- Getting started -- Franchises and buyouts -- The family business -- The business plan: visualizing the dream -- The marketing plan -- The human resource plan: managers, owners, allies, and directors -- The location plan -- The financial plan, part 1: projecting financial requirements -- The financial plan, part 2: finding sources of funds -- The harvest plan -- Customer relationships: the key ingredient -- Product and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global marketing -- Professional management in the entrepreneurial firm -- Managing human resources -- Managing operations -- Managing risk -- Managing assets -- Evaluating financial performance.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aSmall business ‡xManagement.
700 1 ⊔ ‡aLongenecker, Justin G. ‡q(Justin Gooderl), ‡d1917-2005. ‡tSmall business management.
700 1 ⊔ ‡aLongenecker, Justin G. ‡q(Justin Gooderl), ‡d1917-2005.
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DAT 2 ⊔ ‡a2016-11-26T19:00:02Z
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