Start where you are :
matching your strategy to your marketplace /
William B. Rouse.

APA Citation

Rouse, W. B. (1996). Start where you are: matching your strategy to your marketplace. San Francisco: Jossey-Bass.

MLA Citation

Rouse, William B. Start Where You Are: Matching Your Strategy to Your Marketplace. San Francisco: Jossey-Bass, 1996.

Warning: These citations may not always be complete (especially for serials).