The Global business : four key marketing strategies

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245 0 4 ‡aThe Global business : ‡bfour key marketing strategies / ‡cErdener Kaynak, editor.
260 ‡aNew York : ‡bInternational Business Press, ‡cc1993.
300 ‡axxv, 432 p. : ‡bill. ; ‡c22 cm.
504 ‡aIncludes bibliographical references and index.
538 ‡aMode of access: Internet.
650 0 ‡aIntercultural communication.
650 0 ‡aExport marketing ‡xManagement.
700 1 ‡aKaynak, Erdener.
899 ‡a39076001371819
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