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‡b.G55 1993
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‡aThe Global business :
‡bfour key marketing strategies /
‡cErdener Kaynak, editor.
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‡aNew York :
‡bInternational Business Press,
‡cc1993.
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‡axxv, 432 p. :
‡bill. ;
‡c22 cm.
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‡aIncludes bibliographical references and index.
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‡aMode of access: Internet.
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‡aIntercultural communication.
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‡aExport marketing
‡xManagement.
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‡aKaynak, Erdener.
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