Cognitive and affective responses to advertising /
edited by Patricia Cafferata, Alice M. Tybout.

Description

Related Names

Tybout, Alice M.
Cafferata, Patricia.
Needham Harper Worldwide.
Marketing Science Institute.
American Psychological Association. Division of Consumer Psychology.
Conference on Advertising and Consumer Psychology Chicago, Ill.) 1985 : (4th :

Language(s)

English

Published

Lexington, Mass. : Lexington Books, c1989.

Subjects

Consumer behavior > Consumer behavior / Congresses.
Advertising > Advertising / Psychological aspects > Advertising / Psychological aspects / Congresses.

Note

Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11- 12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide.

Physical Description

vii, 414 p. : ill. ; 24 cm.

ISBN

066914830X

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