Cases in marketing management /
Kenneth L. Bernhardt, Thomas C. Kinnear.

APA Citation

Bernhardt, K. L., Kinnear, T. C. (1985). Cases in marketing management. 3rd ed. Plano, Tex.: Business Publications.

MLA Citation

Bernhardt, Kenneth L., 1944-, and Thomas C. Kinnear. Cases In Marketing Management. 3rd ed. Plano, Tex.: Business Publications, 1985.

Warning: These citations may not always be complete (especially for serials).