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The audiences of 5 magazines:
size, characteristics, possessions.
Newsweek, Time, U. S. news & world report, Life, The Saturday evening post. Conducted by Audits and Survey Company, inc. in consultation with the Advertising Research Foundation, inc.

APA Citation

Audits & Surveys., Advertising Research Foundation. (1962). The audiences of 5 magazines: size, characteristics, possessions. New York: Newsweek.

MLA Citation

Audits & Surveys, and Advertising Research Foundation. The Audiences of 5 Magazines: Size, Characteristics, Possessions. New York: Newsweek, 1962.

Warning: These citations may not always be complete (especially for serials).