The audiences of 5 magazines: size, characteristics, possessions. Newsweek, Time, U. S. news & world report, Life, The Saturday evening post. Conducted by Audits and Survey Company, inc. in consultation with the Advertising Research Foundation, inc.
|Corporate Author:||Audits & Surveys.|
New York, Newsweek, 1962.
Periodicals > Circulation.
"Supplement. Readers per dollar figures based on publisher's 1963 one-time black & white page rates": (20 p.) inserted.
"Sponsored by Newsweek."
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