Macromarketing : evolution of thought : proceedings of the fourth Macromarketing Seminar, University of Colorado, Boulder, Colorado, Aug. 9-12, 1979 / edited by George Fisk, Robert W. Nason and Phillip D. White.
|Other Authors:||White, Phillip D. , Nason, Robert W. , Fisk, George, 1922-|
Boulder : Business Research Division, Graduate School of Business Administration, University of Colorado, c1980.
> Social aspects
x, 325 p. :
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