Cases in computer and model assisted marketing :
data analysis /
by Gerald J. Eskin and David B. Montgomery.

Description

Main Author

Eskin, Gerald J.

Language(s)

English

Published

Palo Alto, CA : Scientific Press, c1975, 1977 printing.

Subjects

Marketing > Marketing / Data processing > Marketing / Data processing / Case studies.

Note

Originally published by Hewlett Packard Co., Cupertino, Calif., in series: Hewlett Packard university business series.
Title on spine: Data analysis: cases in computer & model assisted marketing.

Physical Description

vi, 98 p. : ill. ; 28 cm.

ISBN

0894260022

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