Catalog Record: The basic marketing course - how should it be taught | HathiTrust Digital Library

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The basic marketing course - how should it be taught?
[By] F. Robert Shoaf [and] John A. Czepiel.

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Main Author: Shoaf, Frank Robert.
Related Names: Czepiel, John A.
Language(s): English
Published: [New York, American Marketing Association, c1973]
Subjects: Marketing > Marketing / Study and teaching.
Physical Description: xii, 108 p. 22 cm.
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Limited (search only) University of Michigan