The automotive market and the TV guide audience,
a 1963 profile;
study conducted by W. R. Simmons & Associates Research, Inc. in conjunction with the Advertising Research Foundation.
APA Citation
W.R. Simmons and Associates Research., Advertising Research Foundation. (1963). The automotive market and the TV guide audience: a 1963 profile. [New York.
MLA Citation
W.R. Simmons and Associates Research, and Advertising Research Foundation. The Automotive Market And the TV Guide Audience: a 1963 Profile. [New York, 1963.
Warning: These citations may not always be complete (especially for serials).