Business marketing management :
an organizational approach : text and cases /
Robert W. Haas.

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Main Author
Haas, Robert W.
Related Names
Haas, Robert W.
Language(s)
English
Published
Boston : PWS-KENT Pub. Co., c1992.
Edition
5th ed.
Subjects
Industrial marketing > Management > Case studies.
Industrial marketing > Management.
Note
Rev. ed. of: Industrial marketing management. c1989.
Physical Description
xi, 899 p. : ill. ; 24 cm.
ISBN
0534929761
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