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World marketing;
a multinational approach /
[by] John K. Ryans, Jr. [and] James C. Baker.

APA Citation

Ryans, J. K., Baker, J. C. (1967). World marketing: a multinational approach. New York: Wiley.

MLA Citation

Ryans, John K, and James C Baker. World Marketing: a Multinational Approach. New York: Wiley, 1967.

Warning: These citations may not always be complete (especially for serials).