The accidental library marketer

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100 1 ⊔ ‡aDempsey, Kathy, ‡d1965-
245 1 4 ‡aThe accidental library marketer / ‡cKathy Dempsey.
260 ⊔ ⊔ ‡aMedford, N.J. : ‡bInformation Today, ‡cc2009.
300 ⊔ ⊔ ‡axvi, 294 p. : ‡bill. ; ‡c23 cm.
504 ⊔ ⊔ ‡aIncludes bibliographical references and index.
505 0 ⊔ ‡aHow and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 2 ‡aPublic Relations.
650 ⊔ 2 ‡aMarketing.
650 ⊔ 2 ‡aAdvertising as a Topic.
650 ⊔ 2 ‡aLibraries.
650 ⊔ 0 ‡aLibraries ‡xPublic relations.
650 ⊔ 0 ‡aLibraries ‡xMarketing.
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