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Winning on the marketing front :
the corporate manager's game plan /
William A. Cohen.

APA Citation

Cohen, W. A. (1986). Winning on the marketing front: the corporate manager's game plan. New York: Wiley.

MLA Citation

Cohen, William A., 1937-. Winning On the Marketing Front: the Corporate Manager's Game Plan. New York: Wiley, 1986.

Warning: These citations may not always be complete (especially for serials).