Winning on the marketing front :
the corporate manager's game plan /
William A. Cohen.

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Main Author: Cohen, William A., 1937-
Language(s): English
Published: New York : Wiley, c1986.
Subjects: Business planning.
Physical Description: x, 381 p. : ill. ; 24 cm.
ISBN: 0471819352 :
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Item Link	Original Source
Limited (search only)	University of Michigan

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