Applied marketing principles /
J. Donald Weinrauch, William E. Piland.

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Main Author
Weinrauch, J. Donald, 1942-
Related Names
Piland, William E.
Language(s)
English
Published
Englewood Cliffs, N.J. : Prentice-Hall, c1979.
Subjects
Marketing > Management.
Marketing.
Physical Description
xi, 432 p. : ill. ; 25 cm.
ISBN
0130411035
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