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‡aTranscript proceedings :
‡btracking marketplace performance : Hyatt Regency O'Hare, Chicago, June 3, 1988.
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260 |
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‡aNew York, N.Y. :
‡bAdvertising Research Foundation,
‡cc1988.
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300 |
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‡a154 p. :
‡bill. ;
‡c28 cm.
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‡a"An ARF Midwest Workshop."
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538 |
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‡aMode of access: Internet.
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‡aProduct management
‡xData processing.
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‡aSales management
‡zUnited States
‡xData processing.
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‡aAdvertising Research Foundation.
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‡aTracking marketplace performance.
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