What makes Southern California different?
Potentials and problems in a unique advertising/marketing area.
APA Citation
Advertising Research Foundation. (1972). What makes Southern California different?: Potentials and problems in a unique advertising/marketing area. Rev. ed. [New York].
MLA Citation
Advertising Research Foundation. What Makes Southern California Different?: Potentials And Problems In a Unique Advertising/marketing Area. Rev. ed. [New York], 1972.
Warning: These citations may not always be complete (especially for serials).