What makes Southern California different? Potentials and problems in a unique advertising/marketing area

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110 2 ‡aAdvertising Research Foundation.
245 1 0 ‡aWhat makes Southern California different? ‡bPotentials and problems in a unique advertising/marketing area.
250 ‡aRev. ed.
260 ‡a[New York], ‡c1972.
300 ‡a159 p. ‡bmaps. ‡c28 cm.
538 ‡aMode of access: Internet.
650 0 ‡aAdvertising ‡zCalifornia, Southern.
650 0 ‡aMarket surveys ‡zCalifornia, Southern.
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